Our Story

1732415806566

The Beginning - 2021

My real estate path started as a gap-year detour from economics at UNC–Chapel Hill. I landed in LaBelle—an honest, Florida-heartland town of about five thousand—working for a small homebuilder called Country Homes & Land. It was real estate at its most fundamental. I wore every hat: construction superintendent, permit runner, sales, and, in many ways, community builder. For a stretch I even joked I was the “mayor” out there—the only resident living there in a waterless model home.

With a 2013 GMC Sierra work truck I’d bought from an orange-grove farmer as my office on wheels, we took on Banyan Village, a stalled subdivision—part relic of a 1970s bust, part blank canvas—and brought it back to life. I coordinated with Florida Power & Light, CenturyLink, D.R. Horton, and local and regional builders to restart infrastructure, clear hurdles, and build a community. In two years, Banyan Village went from zero rooftops to more than two hundred. Armed with a drone and county records, I kept tabs on everything—every permit, pad, and pour—until I knew Banyan Village better than anyone.

That experience taught me the business from the dirt up—how utilities, permitting, costs, and timing actually meet the market. It’s also where I caught the bug: a lasting, hands-on passion for building places and making decisions with clear, defensible information.

summer analysts 2023

A Broker Is Born - 2023

Toward the end of my stint in LaBelle—wanting to understand the business beyond the jobsite—I earned my Florida real estate license. Back at UNC, a friend at Cornell’s hotel school connected me to Hodges Ward Elliott, a world-class hospitality investment advisory. To prepare, I completed the STR Certification in Hotel Industry Analytics and passed FINRA’s Securities Industry Essentials exam.

I like to say, as far as real estate goes, I went from the lowest of the low to the highest of the high: from a GMC Sierra and starter homes to the nicest office in the nicest building in the nicest part of Atlanta. Instead of $250k houses, I was underwriting and marketing $100M mountain resorts. Over the summer I worked on more than half a billion dollars of hotel deals and learned what it takes to operate at an institutional level—tight analysis, clear narratives, and disciplined brokerage.

Two projects defined the experience: the disposition of The Dillard House, a $20M, century-old legacy hotel in northeast Georgia, and the $140M sale of a 12-property Marriott Courtyard portfolio for Canadian private-equity firm Skyline Investments. I loved the work and threw myself into it682 hours in 12 weeks, a UNC summer-internship record.

1740698424627

Mr. Industry - 2024

After graduation, I went from selling hotels to tracking thirty-one industrial markets. A connection from Hodges Ward Elliott opened the door to Savills’ national industrial research team, where I shifted from hospitality deals to building a living picture of U.S. and Canadian industrial—partnering with more than a hundred brokers and tracking over nineteen thousand properties with rents, taxes, tenants, and trends. The mandate was simple: take messy inputs and return clear, deal-ready answers.

I leaned hard into data and AI—scraping unstructured sources, stitching spreadsheets, and turning the signal into maps, charts, and one-page briefs teams could use in the room. The work ranged from prospecting support with clean comps, tenant mix, and tax profiles to multi-market comparisons for occupiers and investors. Along the way I exclusively authored more than ten local market reports—owning the research, writing, and layout end-to-end.

I also helped author national research like the State of U.S. Industrial, Manufacturing, and Ports reports, which generated more than 120 earned media placements and roughly 650 million impressions, including coverage in The Wall Street Journal and Bisnow. In addition, I led original projects—the Prime Warehouse Costs & Availability Guide, a Cold Storage primer, and a Warehouse Sublet trends study—and ran a survey of more than one billion square feet of Class-A space that achieved over 70% rent and expense coverage while growing our research list through an AI-driven outreach campaign.

Bottom line: I learned how to translate industrial data into direction—fast

aerial port of long beach container yard

Find My Warehouse - 2025

I started Find My Warehouse after seeing good decisions stall under messy data. On both sides of the table—boots-on-the-ground development and institutional research—I learned that what teams need most isn’t “more info,” it’s clarity: a defensible read on what matters now and what to do next. FMW exists to deliver that—fast.

We combine bespoke industrial research with aerial visuals to turn noise into decision-ready materials. Clean comps, market briefs, and early indicators (WARN, ports, permits), layered with macro context and on-site drone imagery—each deliverable scoped to your decision and your deadline. The output is built for the room: concise narratives, proof-point charts, and visuals you can drop straight into the deck.

Whether you’re an occupier, investor, or developer, the goal is the same: move through complexity with confidence. I’m licensed in Alabama, Florida, and Georgia, so we can support work across the Southeast with the right local footing—site selection, IC memos, diligence, or pitch. Tight intake, tight timelines, clean outputs. That’s the Find My Warehouse way.

Best Regards,
Mr. Industry

dsc04600

James Cataldo

Founder

Georgia Real Estate Broker License #446538

Georgia Real Estate Commission & Appraisers Board (GREC)

Florida Real Estate Broker License #BK3555645

DBPR / Florida Real Estate Commission (FREC)

Alabama Real Estate Broker License #000170774-0

Alabama Real Estate Commission (AREC)

14 CFR Part 107 - Remote Pilot

Federal Aviation Administration (FAA)

Argus Software Certification

Altus Group

Securities Industry Essentials (SIE)

Financial Industry Regulatory Authority (FINRA)

Certification in Hotel Industry Analytics (CHIA)

American Hotel & Lodging Institute (AHLEI)

Safety Awareness For Forklift Equipment (SAFE)

Toyota Material Handling

Let's have a conversation

Give me a call or send me an email, and let’s talk about your next project.